BEHIND THE BRAND – CHLOE’S HEAT WHEAT

Meet Chloe. She is one of our youngest stallholders, not that you would be able to tell with the quality of product and professionalism! It is our pleasure having her apart of our SCCM tribe!

When did you start your business and how did you come up with the idea?
I am 13 years old and I started my business 18 months ago during the school holidays. It all started when my mum was throwing out our old heat wheats that we had owned for years and I was looking at them thinking that I could have these. I told my mum about the idea of making heat wheats using the sewing machine that my Grandparents had bought me years ago for Christmas. We then bought all the material and everything else we needed to make one after watching many YouTube videos and researching how to make one. It turned out awesome and my business took off from there!

What does your daily life look like and where do you find the time to create?
I have an extremely busy life! I have a twin brother, a brother 2 years younger than me and a stepbrother the same age as me. We all love playing sports, so that’s basically my weekend taken already!! My twin plays cricket every Saturday and trains two nights a week and my two other brothers play soccer who both play on a Saturday or a Sunday. One trains 4 nights a week and the other trains 2 nights a week! I play touch football, I train on Thursday mornings before school, referee on a Monday night until 8:30pm and play in touch football tournaments all around the area. It is very hard to find time to fit in doing my heat wheats but I manage. I usually try to do at least 2 packs of heat wheats every day after school since I am very tight for time on weekends.

What keeps you going when things are tough or you have a lack of motivation?
I love sewing and making heat wheats. If ever I have a lack of motivation I always think of the amazing benefits I could get out of it. I love having a little bit of pocket money and banking half of the money that I earn every market for when I am older to buy my dream car (an old mini cooper) ect. Sometimes I just don’t feel in the mood to sew, but once I start I can’t stop!

What is the main thing you have learned while running a small business or passion project?
The main thing that I have learnt while having my little business is actually how to run it at my age. I have learnt how to communicate, promote and handle money through my small heat wheat business.

What does each sale mean to you?
Each sale that I make, makes me really happy that someone is loving and likes the handmade product that I make. It really means a lot to me. Even if someone just makes a little purchase.

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