Slow fashion and fast fashion are terms that are being used more and more these days. It was something that I didn’t quite understand or put much thought into when I first heard them in conversations or on social media.

But before we jump into some content I wanted to be clear that in no way is this blog meant to be shaming or guilting shoppers who partake in fast fashion, many of us do and it is not all bad. I simply want to bring some basic information about small changes we can make that will have huge benefits for the world around us and bring a bit more balance to the shopping world. Also, I come from the perspective of owning a business that represents hundreds of smaller business who are all handmaking/designing their products, so I am fighting for their side in why we should all try and shop “slow fashion” more often!

I think it is fair to say that “fast fashion” isn’t going anywhere fast (haha pun not intended) it has been and will be apart of our world. However, my main objective here is to see if we could all invest in more items that come from the “slow fashion” movement for our wardrobe when we are looking for new pieces. Clothing made by artisans are unique and comes with a quality that can be a lot harder to find at the bigger stores. When it comes to mega shops, their main goal is to make as many items (that is trending) for the biggest profit. Longevity is not the goal for these stores for a simple reason… if that shirt you just bought falls apart or the trends change in a few months then you can just buy the next trendy item for the same cheap price. They want to keep you buying, keep you interested so that the money keeps flowing… that is not the case when it comes to slow fashion.


“We now send 85% of the textiles we buy to landfill every year. In fact, Australia is the second-largest consumer of new textiles after the US averaging 27 kilograms of new textiles per annum. We buy it, wear it once or twice, get sick of it—or realise it’s gone out of fashion—and bin it only to begin the cycle all over again.” 

The University of Queensland


“The fashion industry has a disastrous impact on the environment. In fact, it is the second-largest polluter in the world, just after the oil industry. And the environmental damage is increasing as the industry grows.”

Sustain your style

We don’t believe it is a ‘trend’ to shop slow fashion we believe it is a choice to better our world and support those people around us who are putting themselves out there with their items. It is about changing our outlook on what shopping means to us and deciding where we can make a difference. Yes, items in the slow fashion world are often at a steeper price, but there are so many reasons behind why. Quality of the goods they are sourcing, the time to make each item by hand, and longevity of what you are buying.


“Slow fashion is the movement of designing, creating, and buying garments for quality and longevity. It encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste.”

Study NY


“In addition to caring for the planet through thoughtful design, slow fashion companies produce clothing in-house or locally, allowing for full control over the supply chain process and labour conditions.”

The Good Trade

Once you start looking at one business who are apart of slow fashion you will start seeing more business who are doing the same and that is how we all join the movement… it’s in how we decide to view our shopping.

There are so many talented designers right here on the Sunshine Coast and all across Australia who have beautiful items made with care just for you! If we could slow down the speed we shop at to take the time to research the items that we need and see if we are able to buy it from a more ethical source that would make a huge difference. It is finding the balance that works best for your lifestyle!





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